What are your goals in selling your property ?
- Most money?
- Shortest time?
- Least inconvenience?
Greater exposure will help sell your property faster and at top dollar Methods of exposing your property to buyers | Owner | Agent | "For Sale" sign | X | X | Advertising | X | X | Open house | X | X | Multiple Listing Service (MLS) | | X | Calls from other signs | | X | Calls from other ads | | X | Buyers from other open houses | | X | Relocation program | | X | Present customers | | X | Walk in customers | | X | Buyers from our sold listings | | X | Promoting your property
to other agents | | X | Referrals from past customers | | X | Referrals from other agents | | X | Computer selection of your property | | X |
Our Marketing program will get you... the most money, in the shortest time, with the least inconvenience. Our company Attracts more buyers.
Our "For Sale” signs Attract qualified buyers. Our advertising program will turn up buyers for your property Our Open Houses will expose your property to more buyers. The Multiple Listing Service (MLS) exposes your property to nearly every agent in town ... and their buyers. Our relocation service directs out of town buyers to your property Property tours and broker open houses familiarize other agents with your property Flyers get other agents excited about selling your property
Informative brochures keep buyers thinking about your property before and after the showings. An information box on your sign distributes flyers that increase buyer inquiries. An Information box on your sign distributes flyers that increase buyer inquiries. Pricing your property correctly Insures greater exposure, a higher price and a quicker sale. Video taping
showcases your property to more buyers.
Packaging and preparing your property for sale helps you realize top dollar and a quicker sale. If you were a buyer, what would you pay for the right property * What the sellers are asking? * What the sellers said they need to have? * What the sellers have invested in the property? * What the sellers need to purchase their next property? * What similar properties have sold for?
When it comes to pricing your property remember
* Buyers are more likely to view properties priced right. * Your price should be based on sold rather than unsold comparables. * Overpriced properties help those that are priced right sell. * 0verpriced properties usually end up selling below market * More liberal terms will bring a higher price. * Many agents suggest a high price just to get a listing.
The sales price of a property is determined by many factors including -
Location Terms Property condition Market conditions Exposure Competition Comparative Market Analysis helps determine the price to place on your property There are many reasons why By Owners are offered less for their properties. - Buyers know the seller is not paying a commission. - "By Owner" properties attract bargain hunters and speculators. - Buyers, unsure of property values will offer less. - Buyers have no one to help them make a decision. - "By Owner” properties have less exposure to potential buyers
Most serious buyers work with an agent because: - An agent can expose them to more properties. - An agent can familiarize them with the area. - An agent can assist them in locating the right property - An agent can provide more information. - An agent acts as a liaison between them and the sellers. - An agent can recommend financial alternatives. - An agent can write a purchase agreement - An agent can explain the forms and agreements. - All agent services are free. As your agent, I'm in the best position to sell your property Sales duties commonly used to sell real estate | Owner | Agent | Show the property | X | X | Show comparable properties | | X | Give additional information | | X | Call prospects back after showings | | X | Discuss financing alternatives | | X | Explain forms and agreements | | X | Write the purchase agreement | | X | Help prospects make a buying decision | | X | Encourage buyers to enhance price or terms | | X | Eliminate buying fears | | X | Assist buyers through escrow and closing | | X |
Our guaranteed sales program allows you to purchase your next property prior to this one selling. Showings by appointment will keep Inconvenience to a minimum. A lock box allows your property to be shown when you're not there. - I will present all purchase agreements to you and estimate your net proceeds.
- I will be there to help you through inspections, appraisals, escrow and closing.
People try - to sell their own property for various reasons
* They feel they can do it themselves. * They want to save the commission.
* They don't know a competent agent. * They've had a bad experience with a salesperson. Studies show that 90% of "By Owners" eventually employ an agent and.. of the owners who sold their own property, 90% would have netted more had they used an agent
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